Confessions, Cautionary Tales & Case Studies

The Personal Blog of the Undaunted Hustler

Opinions so new, they may not even be mine yet. 
I blog about business, family, & goals. 
When I'm out of willpower, I talk politics

The Promise & Peril of Social Media.

By Christopher Johnson | April 26, 2018

I came to the Web when it was new. It was asynchronous. It was anonymous. It was decentralized. It was truly amazing. It had the “wild west” vibe. You could become someone different. More specifically: you could transform yourself into someone different. You could become the future-self. Bit by bit by trying on new identities […]

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We Sold The Web Too Cheap

By Christopher Johnson | April 11, 2018

In the time between the fall of the Berlin Wall and 9/11 there so much hope.  I want it back. To my core, I’m Gen X.  Every generation believes their songs were better, and their morals are superior to the one before and after.  But we had music, man. The Smashing Pumpkins, Pearl Jam. U2. Ani DiFranco  […]

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The Big Lie We All Buy

By Christopher Johnson | March 19, 2018

What if I told you that all you believe about business is actually a lie? What if you were chasing a dream that you could never attain? That was me, for a long time. I was a huge TechCrunch fan. Back in the day, I loved the Michael Arrington-led TC articles, breathlessly championing the fundings, […]

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21 Things I Learned From THE GREATEST SHOWMAN

By Christopher Johnson | February 28, 2018

Ages ago I started seeing the trailers for The Greatest Showman. Hugh Jackman as PT Barnum in a period piece. Huh. I didn’t know it was a musical and I didn’t consider watching it. I’ve never given P.T. Barnum much thought. A sucker born every minute. Except that he never said that, apparently. Barnum did […]

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Target Allocation Percentages

By Christopher Johnson | January 21, 2018

In the book Profit First, Mike Michalowicz puts out a concept called “Target Allocation Percentages.” The gist of his system is simple: you have an income account where you collect your cash, and then it’s allocated based on a real-revenue based scheme.  These go into separate accounts.  Seven of them. He defines real revenue as revenue less contractor and […]

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Why Launch Energy Is Wasted Energy

By Christopher Johnson | January 19, 2018

I like starting things. And I like finishing them. But, to me, there’s nothing more tedious than the early stages of building a platform. The “plumbing” I’ve done it about 5 times, and then I’ve “redone” existing platforms another 15 or so times. Each time I do it I’m better at it, but not faster. […]

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Writing And Publishing

By Christopher Johnson | January 15, 2018

I have written a lot over the last year. More than the prior 3 years combined. But I haven’t published much. I can’t get into the speculative reasons as to why that would be, only to say that I’ve been sort of reconsidering my schtick. Who do I even want to be? It makes no sense to go faster when […]

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Business Lessons

By Christopher Johnson | December 1, 2017

I’m starting a new business. I’ve screwed up nearly everything about my old business and I want to build something that’s worth having for a long time. Always have enough money on hand to close the business. Don’t risk inadvertent Ponzi schemes. Always know your YTD, MTD, QTD collected, contracted & completed numbers. Growth follows […]

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Thoughts I Used To Think

By Christopher Johnson | November 30, 2017

I’m watching a lot of people fall. I’m not really surprised by any of it. I’ve seen aggressive behavior before. I’ve also (personally) said things that I’d never consider doing these days. Usually flirting or jokes gone wrong, that could make people feel uncomfortable and in hindsight were in poor taste. I don’t know what […]

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Radical Accountability & Transparency

By Christopher Johnson | November 28, 2017

As I’m rebooting myself, I am embracing transparency. Have no real choice. I feel like it’s a pillar of my life, a building block I need in order to make my life the way I want it. Where I’m calling from. Selective transparency is just bragging. The worst businesses and lives have areas of success. […]

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