Confessions, Cautionary Tales & Case Studies

The Personal Blog of the Undaunted Hustler

Opinions so new, they may not even be mine yet. 
I blog about business, family, & goals. 
When I'm out of willpower, I talk politics

Minimum Viable Business

By Christopher Johnson | June 10, 2017

I’ve put my own company back on track. It took some doing, and some stubborn optimism. And I’ve started advising other startups, too. All of it is pretty great. I’ve had fun with it. But, I’ve noticed something. A lot of companies create complexity in lieu of simplicity. They have some idea that the future […]

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April 2017 Commitments

By Christopher Johnson | March 29, 2017

Commitments, Course, Constraints, Challenges. This is the first in a planned series of posts detailing what I’m after and what I can do. Feel free to follow along (or not). Chandler Bolt inspires me. He and I haven’t met and we’ve only barely interacted. But he’s influenced and inspired me to think bigger for myself […]

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Creation and Consumption

By Christopher Johnson | March 29, 2017

My friend Jason Womack has influenced me a lot. He’s got two books: one is a snackable book called YOUR BEST JUST GOT BETTER. The other is more of a 5 course meal called Get Momentum. I recommend both. I don’t recall if it was from a book or from one of our conversations. But […]

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10 Preventable Mistakes I Made This Week

By Christopher Johnson | February 18, 2017

There is never a shortage of mistakes that you can make when you’re running a business. Here are a few things I did wrong (way wrong). Switched my site to WP Multisite: This was made because I had some vague notion of having a Wikipedia section up, and I was gung ho.  1/3 of my plugins (and […]

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When Sales Does Not Cure All

By Christopher Johnson | January 25, 2017

Right now, what my business needs is sales. Sweet sales. This wasn’t the case last year. Here’s where we were: Last year (fall 2015 to fall 2016), due to a number of crazy things (hint: mismanagement) we were behind on all of our projects. We entered the year with a glut of defensibly late deliveries. […]

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By Christopher Johnson | January 24, 2017

I’ve taken my company, Simplifilm, and made it its most pure form. We don’t have overhead. We don’t have layers of management. We don’t have employees on staff anymore. We have me, a creative director, and a cadre of awesome, long term, freelancers. This is what we should have been ages ago.  That we weren’t was normal, […]

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Used Car Fantasy

By Christopher Johnson | January 23, 2017

My father sold used cars. He did this for a short while in the 1960s, before being a composition and literature professor at a community college. He tells the tales of his days on the lot. My Mom gets nervous.  Like a wife does. You can see her remembering those days. The worst part about a […]

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Choosing Sanity

By Christopher Johnson | January 20, 2017

I’ve been to the depths of insanity. Gone all the way down a dark and insane path. The stuff of movies, the stuff of books. I was thinking those thoughts, saying those words. It was ugliness to my friends and family. I wore them out. I spent my time tilting at windmills and battling delusions. […]

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Omnibus And Brief Update

By Christopher Johnson | January 19, 2017

I’ve blogged since LiveJournal was a thing. Most of the content I created has been deleted (or maybe is on Archive.Org).  Facebook changed it. I used to write a few paragraphs about what I was feeling, what was on my mind.  Then it became easier to forward memes. But my business – the money I earned at Simplifilm […]

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Q1 2017

By Christopher Johnson | January 3, 2017

Happy 2017 instigators. Last year was a blur. So was 2014. But, the odd years have always been good to me. So it will be for 2017. I am not a huge believer in yearly goals. Don’t get me wrong, direction is good, but a year is such a vast expanse of time that you […]

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