For the last year, I’ve been winding down Simplifilm. I’ve got this idea about what I did right, which was getting clients for agencies.
I love to sell, I love to hunt and I love to help.
So I put a little site together with the intentions of launching something on Monday. At Simplifilm I was never particularly intentional about building the business. I never had KPIs in place.
“Sell more,” I thought, “It’ll all be fine.”
The way that it worked out hurt. I lost interest in selling an endless amount of forgettable work to forgettable clients for reasons unknown.
Last week I settled up the business at Simplifilm. I’m free to start the new gig.
And I have that familiar fear: what if it doesn’t work?